Last week on my radio show; ‘Y Lounge’ on YFM Kumasi, I premiered a new song; ‘Heaven can wait‘ by Gino Brown, a South African DJ, producer, songwriter and actor.
Gino Brown in 2013 came out with a single; ‘Body Language’ that became a huge hit in South Africa and some parts of Africa.
The video for the single became number one on MTV Base for 4 consecutive weeks and amongst the Top 20 in Africa on Trace TV and Channel O.
During an interview with him on twitter, I asked if Ghanaian music is getting radio play in South Africa. He explained that Ghanaian music is not getting a lot of recognition in South Africa. Very few Ghanaian artists including Sarkodie and Efya are known.
I asked what could be done to promote Ghanaian music in South Africa. He said, “South Africa loves house music, if Ghanaian artists could collaborate with house as well as hiphop artists and producers, that will greatly expose Ghanaian music and artists to the South African market.
Gino Brown again said “The situation with the music industry is that hype is a bit more important than the music itself, you could be a great artist but if there’s no hype around you then people will not really care about your music”.